A multi-channel trade-in bonus campaign designed for Quirk Buick GMC of Manchester promoting the all-new 2024 GMC Canyon. The campaign targeted existing customers with a personalized $4,000 trade-in discount offer, delivered across email, direct mail, a dedicated landing page, and paid social media. Each channel was tailored to its format and audience touchpoint while maintaining a consistent visual identity, offer messaging, and call to action throughout.